The real estate industry has changed so much over the past 10+ years with the evolution of the internet and continues to change it every day! The real estate industry and social media are like bread and butter. Both mesh very well with one another, and bottom line, is something that professionals in the real estate industry need to be embracing and utilizing.
So, which social media outlets are worth using? There are so many to choose from and each one has their own way of effecting small business owners, such as a real estate agent. My favorite social media outlet, by far, is Google Plus. There are so many benefits for a professional in the real estate industry to be actively using Google Plus. Anything from helping the ranking of a webpage to the length of time a page takes to be indexed, Google Plus is a must have for professionals in the real estate industry.
A couple common problems for professionals who are new to social media is trying to figure out who to follow and also, trying to build their following. First and foremost, just because you follow 1,000 people doesn’t mean these same 1,000 people will follow you back. Social media is about being social…who would’ve thought that?!? Getting hundreds and thousands of followers doesn’t happen overnight. To build a following on Google Plus, being social is obviously important, but also providing great content, being thankful for shares, and reciprocating with sharing other professionals great content are all a very good start to building a strong following on Google Plus!
With help from my friend and top selling Milford, MA real estate professional, Bill Gassett, I’m happy to introduce the first installment of “The “Who’s Who” of the Real Estate Industry to follow on Social Media.” This installment will highlight 25 professionals in the real estate industry to follow on Google Plus.
Lynn Pineda, Top Coral Springs, FL Real Estate Agent
Lynn is a great way to kick off my “Who’s Who’s” of the real estate industry for Google Plus! Lynn sells real estate in Southeast Florida, where she has resided since the early 1980’s. She is very active on Google Plus with over 6,200 followers and almost 1 million views! When it comes to reciprocating on Google Plus, Lynn is second to none.
Known for her “Real Estate Tip of the Day” and “FAQ’s in Real Estate,” the content she provides is very detailed. My favorite article by Lynn to date are her “20 Cold, Hard, Facts in Real Estate Home Selling.” In her article, Lynn outlines 20 facts that some real estate agents won’t explain to their sellers because they don’t want to hurt their feelings or are not honest. Items such as the fact that selling a home is an inconvenience or that overpricing a home helps sell the neighbors are just 2 of the 20 cold, hard, facts when it comes to selling real estate!
Visit Lynn’s Google Plus profile and add her to your circles.
Debbie Drummond, Top Las Vegas, NV Real Estate Agent
Debbie is a Las Vegas, NV real estate agent with a wealth of experience and knowledge in the Las Vegas luxury home real estate market. With over 10 years of experience, she knows what it takes to sell in the luxury home market as well as the Las Vegas high rise market. Debbie is very active on Google Plus with over 4,300 followers and over 560,000 profile views! If you’re wondering what the Las Vegas, NV real estate market is like, Debbie is a must follow!
Looking for real estate articles relating to the luxury home market, look no further than Debbie! She recently wrote an article “Improvements That Help Sell Your Luxury Homes” that is loaded with excellent and helpful information for those considering an improvement project on their luxury home. Her article talks about improvements ranging from dream kitchens to outdoor kitchens to luxurious baths!
Visit Debbie’s Google Plus profile and add her to your circles.
Karen Highland, Top Frederick, MD Real Estate Agent
Karen is a central Maryland real estate agent, blogger, and social media trainer/coach that has been helping buyers and sellers move in and out of Frederick County for over 20 years! Karen and her husband/business partner, Chris Highland, make up the Highland Group. Karen has almost 2,200 followers on Google Plus and is also very active!
In a recent article, “How to Determine List Price?,” Karen touches on many reasons why having the correct price on a home is so important. Karen also provides some great information on why home values that are found online may not be worth listening too. She even goes as far as providing a true story about an under priced home!
Visit Karen’s Google Plus profile and add her to your circles.
Ryan Lundquist, Sacramento, CA Real Estate Appraiser
Have questions about how a real estate appraiser determines the value of homes? Are you wondering what a real estate appraiser does? Look no further than Ryan Lundquist, a real estate appraiser from Sacramento, CA. Ryan is always willing to answer questions from real estate agents, sellers, buyers, or really anyone with any questions pertaining to a real estate appraisal. With over 10 years of experience as a real estate appraisal, Ryan is very active on Google Plus with over 850 followers and almost 200,000 profile views!
Ryan recently wrote a blog “Why a Little Black Book of Value Doesn’t Exist in Real Estate” that explains why there is no exact science to determining real estate home values. As a real estate agent, it’s impossible to be 100% accurate when determining a homes value, but Ryan gives some great insight in his article about how square footage, kitchen remodels, and extra bathrooms impact a homes value!
Visit Ryan’s Google Plus profile and add him to your circles.
Andrew Fortune, Top Colorado Springs, CO Real Estate Agent
Colorado Springs real estate agent, Andrew Fortune, has been a top selling agent since 2008 in his market. Andrew has been a real estate investor as well since 2004, which he still does practice as he does purchase a home to flip each year as a side business. Andrew is also very active on Google Plus with over 2,200 followers and almost 410,000 profile views!
Andrew is known for his great graphic designs in his articles, but don’t think for a second that his content is sub-par! An example of Andrew’s great work is his recent article “First Time Home Buyer Tips: How to Buy Your First House.” This is one of the most detailed guides for first time home buyers, hands down. Andrew provides a step-by-step, detailed explanation of the home buying process. As you can see within his article, he also provides great graphics that make it very easy to follow!
Visit Andrew’s Google Plus profile and add him to your circles.
Seth Williams, Real Estate Blogger at REtipster.com
Seth always been involved in the real estate industry, both as a banker and an investor. Seth is a wealth of knowledge when it comes the real estate industry. Seth writes articles ranging from investing tips to why photography matters in real estate! He is very active on Google Plus with over 2,800 followers and over 1.1 million profile views!
Ever heard the frustration of a seller whose home just isn’t selling? Likely the answer is yes. In an article done by Seth, “HELP! What To Do When Your Property Just Won’t Sell…” he gives an extremely in depth explanation of the possible reasons why. Seth gives ten proven “remedies” to get help get a home sold. His “remedies” to help a seller range from using high quality photographs to improving the property to offering a home warranty to a buyer!
Visit Seth’s Google Plus profile and add him to your circles.
Teresa Cowart, Top Richmond Hill, GA Real Estate Agent
Coastal Georgia real estate agent, Teresa Cowart, prides herself as a “low pressure” salesperson. Teresa is a proven real estate agent with over 60 sales in 2010! Teresa has tons of information about her Coastal Georgia real estate market and says that it’s one of the “most beautiful places on earth.” She has over 1,800 followers on Google Plus to go along with over 280,000 profile views.
Teresa recently wrote an article “10 Tips For a Stress-Free Summer Move” that’s a great resource for anyone who is considering a move during the summer months! Teresa’s tips range from picking the right date to planning in advanced. You can bet that you’ll see a new, quality blog article at least weekly, if not more!
Visit Teresa’s Google Plus profile and add her to your circles.
Deborah Lamb, Top Naples, FL Real Estate Agent
Deb is a South Florida real estate agent since 2001 and has been with Sun Realty since 2004. Looking for some motivation? Deb’s Google Plus profile is a great place to find motivational quotes and gorgeous photos of South Florida! In addition you’ll find some great real estate content from Deb and other real estate industry professionals that she has graciously shared. Deb has over 1,200 followers and more than 740,000 profile views!
The Florida real estate market was hit very hard with foreclosures and short sales. Deb wrote an article “Short Sale Your Naples FL Home” that provides some great information about short sales. She gives a nice description of what a short sale is, what the process of a short sale is, and other valuable information regarding short sales!
Visit Deb’s Google Plus profile and add her to your circles.
REIFax, Real Estate Tool for Florida Real Estate
REIFax is a tool for real estate investors looking for a good deal in the Florida real estate market. They offer information on foreclosures, pre-foreclosures, short sales, bank owned properties, and more! They have been chosen by many Real Estate Investing Associations in Florida to supply foreclosure date and services. REIFax has 175 followers on Google Plus and over 100,000 profile views!
REIFax is an active contributor on Google Plus. They are known to share articles that are worth while. In a recent share by REIFax, they shared an article that was written on Inman News, “Over 300 Real Estate Blogging and Video Ideas to Last the Rest of Your Career.” This article is helpful to any real estate blogger who maybe struggling to think of topics to write about. Check their profile out for quality content!
Visit REIFax’s Google Plus profile and add them to your circles.
Joe Manausa, Top Tallahassee, FL Real Estate Agent
Joe has been a Tallahassee real estate broker for over 20 years. He has an MBA and his experience to guide his clients with investment opportunities. Joe has always been involved with top producing companies, even before starting his own real estate company. Joe has a very strong following on Google Plus with over 10,000 followers and over 1.7 million profile views!
In Joe’s recent article “Don’t Hire This Type of Agent,” he explains the types of Realtors to steer clear of. Joe mentions that if a real estate agent is trying to downplay the importance of the internet and selling homes, that they aren’t someone who should be hired. In most of Joe’s blog articles, you’ll find some very helpful graphics that provide statistics and in this specific article, there is a graphic showing the percentage of Realtors who sell their own listings!
Visit Joe’s Google Plus profile and add him to your circles.
Anita Clark, Top Warner Robins, GA Real Estate Agent
Considering a move to the Warner Robins, GA area? Look no further than real estate agent, Anita Clark. Anita provides great information on her Google Plus profile about her local real estate market, while sharing other great real estate content. Anita has over 16,500 followers and over 330,000 profile views!
As mentioned above, real estate appraisals are a topic that often raises many questions. What is an appraisal, how does an appraiser determine value, finding an appraiser, and contesting an appraisal are all very commonly asked questions. Looking for the answers to these questions? Look no further than Anita’s recent article “A Guide to Home Appraisals” for the answers! She gives a detailed answer to many of the commonly asked questions.
Visit Anita’s Google Plus profile and add her to your circles.
Blair Warner, Founder of Upgrade My Credit
Credit scores are extremely important in determining if a buyer can obtain a mortgage or not. Since 2006, Blair has been helping buyers clean up their credit and free themselves of debt(s). Blair truly loves what he does, as he once experienced hardship and difficult times and had to correct his own credit problems and knows how hard it is to correct. Blair has a large Google Plus following of 11,500+ followers and over 870,000 profile views!
So, how does Blair help those in need of credit repair? He actively writes great articles that are loaded with tips that can help a person who is struggling with their credit. One of my favorite articles by Blair, “How Not To Improve Your Credit Score,” gives 3 simple ways to NOT improve a credit score. He explains how closing an open line of credit can actually hurt a credit score!
Visit Blair’s Google Plus profile and add him to your circles.
Connor T. MacIVOR, Top Santa Clarita, CA Real Estate Agent
Connor has been selling real estate in Santa Clarita and the surrounding areas since 1998, alongside his wife, Paris. Similar to Teresa Cowart, Paris and Connor are “No Pressure” real estate agents! Prior to selling real estate, Connor was part of the Los Angeles Police Department (LAPD). Connor has over 5,800 followers on Google Plus as well as 650,000+ profile views!
When visiting Connor’s Google Plus profile you’re sure to find lots of video blogs, which are great and very helpful. In addition to his video blogs, Connor does a great job with writing content. In a recent article, “When is the best time of year to sell a home,” Connor gives pros and cons to each time of year as well as the importance of developing a game plan!
Visit Connor’s Google Plus profile and add him to your circles.
Barb Bottitta, Top Lehigh Valley, PA Real Estate Agent
Selling real estate for over 20 years in the Lehigh Valley, PA area, Barb has built a great reputation in her local community. With an average of 70 homes sold per year, Barb also takes the time to be very active on Google Plus as well as writing her detailed articles. Barb has almost 2,000 followers on Google Plus to go along with almost 300,000 profile views!
One of my favorite articles written by Barb is her “How to Explain “Moving” To Children.” A change to a child is a big deal and certainly moving is a big change. Barb does an excellent job outlining several tips and advice to help ease a move for children! She explains the importance of being upfront and honest, involving them in the move, and more in her great article!
Visit Barb’s Google Plus profile and add her to your circles.
Adrienne Hollis, Hopkinton, MA Re/Max Office Administrator
Adrienne is an invaluable asset to one of the top real estate companies in the Hopkinton, MA Metrowest Area, Re/Max Executive Realty Group. With over 10 years of experience, she has a true passion for real estate and social media. An extremely active Google Plusser with over 275,000 profile views and almost 11,000 followers!
Adrienne is one of the first Google Plussers who will share great content! In many cases, I stumble across content that Adrienne has shared that I may have not found otherwise. A recent article that Adrienne shared was an article put together by Andrew Fortune, “18 Real Estate Professionals Discuss The Internet’s Influence on the Real Estate Industry.” Adrienne shares this gem of an article and mentions there is great information from 18 Google Plus “Rock Stars” and I’d have to agree!
Visit Adrienne’s Google Plus profile and add her to your circles.
Bill Gassett, Top Milford, MA Real Estate Agent
When discussing Google Plus and the real estate industry, one of the first names that will come to mind, no doubt, is Bill Gassett. Bill is a top producing real estate agent who has helped families move in and out of many Metrowest neighborhoods for over 27 years! In addition to being a top producer, Bill is a SEO/Social media expert. He has a tremendous following on Google Plus with over 31,000 followers and almost 4 million profile views!
Known for his funny graphics, lengthy, content stuffed articles, picking a “favorite” article that Bill has wrote is extremely difficult. An article that always has a place in the real estate industry is Bill’s “Mortgage Pre-approval vs. Pre-Qualification Letter.” Bill describes first and foremost the difference between a pre-qualification and pre-approval. Additionally, he explains in detail the importance of having a pre-approval instead of a pre-qualification. Like all of Bill’s article, it has great graphics that are humorous and clever!
Visit Bill’s Google Plus profile and add him to your circles.
Kyle Hiscock, Top Webster, NY Real Estate Agent
While being relatively “new” in the real estate and social media “landscape,” Kyle, has a strong background in sales with over 10 years in the industry as well as a degree in business administration with a specialization in marketing. In a relatively short amount of time as a real estate agent, he has won numerous awards and helped many sellers and buyers move in and out of the Greater Rochester, NY area. Since becoming active on Google Plus early in 2014, Kyle has built his following to almost 700 followers and his profile views to over 250,000!
Many sellers don’t truly understand how real estate agents determine the price they recommend to list a home at. There are certainly some real estate agents that don’t have a system setup to determine it. In Kyle’s article, “What is a Comparative Market Analysis (CMA) in Real Estate?,” he touches on the many factors that need to be taken into consideration when determining a homes value. He also points that there is no exact science to determining price but that some real estate agents are great at pricing a home, good at pricing a home, and terrible at pricing a home!
Visit Kyle’s Google Plus profile and add him to your circles.
Rob Thomson, Top Jupiter, FL Real Estate Agent
Rob is the managing partner at Waterfront Properties and Club Communities located in Jupiter, FL. Rob has made it a goal to be apart of selling the most desirable waterfront and golf course homes in the community. He is also a member of the “Who’s Who” in luxury real estate and has been in the top 26 selling Realtors in the United States! Rob has a very strong following on Google Plus with over 1.7 million profile views and over 6,000 followers!
Known for their breathtaking images of their waterfront homes and the beaches of Florida, Rob also knows how to write some great articles! Rob recently shared an article he wrote on an ever growing topic in real estate, Green Real Estate. In his article titled “Why is it so hard to buy a green home?” he discusses why the lack of supply and the high demand makes it difficult, among other reasons.
Visit Rob’s Google Plus profile and add him to your circles.
Travis Thomson, Top Jupiter, FL (Abacoa Community) Real Estate Agent
For over a decade, Travis, has been apart of the family business at Waterfront Properties and Club Communities. Travis brings lots of cutting edge technologies to Waterfront Properties & Club Communities! In addition to the technology aspect, he also specializes in the Abacoa Community. Travis has almost 100,000 profile views and over 1,600 followers on Google Plus and is very active with sharing great content!
Wonder what the Abacoa Community looks like? Or the Jupiter, FL area? Make sure to follow Travis for breathtaking photos and tons of community information! Along with all the great photos, you’ll be sure to find great real estate content from many of the professionals listed in this “Who’s Who’s” of Google Plus!
Visit Travis’s Google Plus profile and add him to your circles.
House Hunt, Providing Home Buyers Qualified Real Estate Agents
House Hunt is an online website that provides home buyers with only qualified real estate agents across the United States. Exclusivity is a trademark of HouseHunt.com as they truly believe in only ONE real estate agent for ONE community. House Hunt has over 300,000 profile views to go along with almost 500 followers!
House Hunt is notorious for their very detailed and informative info-graphics. Anything from a graphic discussing walk-scores to what type of things an inspector can overlook. House Hunt also provides some nice articles, such as their recent article “6 Reasons to Sell Your Home in the Fall.” They discuss 6 great reasons why selling in the Fall maybe better than Winter or Spring!
Visit House Hunt’s Google Plus profile and add them to your circles.
Inlanta Mortgage, Top Mortgage Banker serving FL, IL, MN, and WI
For over 20 years, Inlanta Mortgage has been helping potential borrowers with their mortgage needs. They service many states across the United States and have a strong knowledge of several loan products. Inlanta Mortgage has many professionals who are active across many social media platforms and have a great knowledge of many loan products. Inlanta Mortgage has over 800 followers and 500,000 profile views on Google Plus!
Inlanta Mortgage’s blog is loaded with great, in-depth articles about many different loan products! In a recent Google Plus post, they shared their article “100% VA Refinance Loan.” Their in-depth article gives many reasons why this loan product could be a good option for Veterans and also the importance of quality underwriting. The article is loaded with many links to other pages within their website & blog to further educate the consumer!
Visit Inlanta Mortgage’s Google Plus profile and add them to your circles.
Veterans United, Top VA Approved Lender
Veterans United helps those who have helped our country in ways that most can never repay, by serving in the military. They are able to help veterans in all 50 states obtain the VA 0$ down loan. Veterans United has a very strong Google Plus following with over 285,000 followers and over 26 million profile views!
Looking for great information on VA Loans? Look no further than Veterans United! In a recent article titled “How Your Military Discharge Can Affect VA Home Loan Eligibility” by Chris Birk, who works at Veterans United, it covers how a discharge and what types of discharges affect eligibility. The article also gives recommendations to where a Veteran can seek help!
Visit Veterans United’s Google Plus profile and add them to your circles.
Dave Gormley, Top Southern Maryland Real Estate Attorney
Dave has been practicing law in Southern Maryland for many years and specializes in Bankruptcy, Real Estate, Estates, and Family Law. Dave is the head of the bankruptcy and real estate division at his law firm, Andrews, Bongar, Gormley, & Clagett. Dave has a strong following and is one of the most active attorneys on Google Plus with almost 11,000 followers and almost 550,000 profile views!
Many buyers and sellers wonder what happens at a real estate closing or “settlement.” In a recent article by Dave, “What Happens at a Southern Maryland Real Estate Settlement,” he discusses what a buyer and seller can expect. Dave explains how he proceeds with his closings from reviewing the HUD-1 to the sellers signing the deed. It’s a great article and can greatly alleviate any stress a buyer or seller is anticipating.
Visit Dave’s Google Plus profile and add him to your circles.
Lender 411, Top Online Community Connecting Consumers with Qualified
Real Estate Industry Professionals
Since 2006, Lender411.com has been helping consumers make quality decisions when it comes to selecting a mortgage lender and also real estate professionals. In addition to quality mortgage information, they also do recaps on quality blogs and webpages! Lender411.com has over 750 followers and 300,000 profile views on Google Plus.
At times, finding financing for manufactured homes can be tricky. A recent article “Your Guide to Manufactured Home Loans” done by one of Lender411’s mortgage editors, Sari, is a great tool for those considering the purchase of a manufactured home. The article covers very important aspects including where to find manufactured home loans, what a manufactured home loan is, and also what type of limitations are involved. This article is a must read for anyone considering the purchase of a manufactured home!
Visit Lender411’s Google Plus profile and add them to your circles.
Debbie Gartner, Top Fairfield & Westchester County, NY Flooring Company
Rounding out the “Who’s Who” of Real Estate Industry Professionals to follow on Google Plus is fellow New Yorker, Debbie Gartner, also known as “The Flooring Girl.” Having won many awards for the great quality of work, Debbie and her company are a great resource to follow to learn about many flooring topics and trends! She has over 31,000 followers and almost 270,000 profile views!
Many homeowners have their floors refinished at one point or another. It’s important to understand what to expect when refinishing floors and in a recent article “What to expect when sanding and refinishing your floors,” Debbie has given great information and insight to help understand what to expect when refinishing floors. Debbie hits on many great points including being realistic, expecting dust, and color matching. This article is only one example of the excellent content Debbie provides her followers on Google Plus!
Visit Debbie’s Google Plus profile and add her to your circles.
This concludes the Google Plus edition of the “Who’s Who” of the Real Estate Industry to Follow on Social Media. The above 25 professionals are all very engaging and share great content on Google Plus. These professionals are all worth following!
Who else would you include in your “Who’s Who” of the Real Estate Industry Professionals to follow on Google Plus?
About the authors: The above article “The “Who’s Who” of the Real Estate Industry to Follow on Social Media – Google Plus” was provided by the Keith Hiscock Sold Team (Keith & Kyle Hiscock). With over 30 years combined experience, if you’re thinking of selling or buying, we’d love to share our knowledge and expertise.
We service the following Greater Rochester NY areas: Irondequoit, Webster, Penfield, Pittsford, Fairport, Brighton, Greece, Gates, Hilton, Brockport, Mendon, Henrietta, Perinton, Churchville, Scottsville, East Rochester, Rush, Honeoye Falls, Chili, and Victor NY.
Visit our website at www.HiscockHomes.com.
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