The “Who’s Who” Of The Real Estate Industry To Follow On Social Media – LinkedIn

Kyle Hiscock
Published on May 3, 2016

The “Who’s Who” Of The Real Estate Industry To Follow On Social Media – LinkedIn

Top Real Estate Professionals To Follow On LinkedIn

20 Real Estate PROs To Follow On LinkedIn - The Who's Who

20 Real Estate PROs To Follow On LinkedIn – The Who’s Who

LinkedIn is an excellent social media website for many reasons.  What I especially like about LinkedIn is that you will not find out what your friends ate for breakfast or that they just celebrated their dogs first birthday.  LinkedIn is a place to connect with like minded professionals and find quality content and information.

Another perk to LinkedIn is that you find very few real estate professionals who will blast their latest and greatest listing, which is a surefire way to fail in social media.  LinkedIn should be a part of every real estate marketing strategy, however, it should not be used as a platform to brag about your recent sale or newest listing.

In the past here on Rochester’s Real Estate Blog, we’ve covered the “Who’s Who” of other social media websites and have had some incredible reach with the articles.  It’s important that if you’re in the real estate industry, you know who you should be following on various social media websites, LinkedIn is no exception.

Below you will find out who the best real estate industry professionals on LinkedIn are.  If you’re not connected with these professionals, don’t hesitate and make sure you send them a connection request immediately.  By connecting with them, I promise your LinkedIn feed will be filled with quality real estate content and very little to no spam content.

Angela Duong, Realtor at Coldwell Banker Tugaw Realtors

Angela Duong, Realtor at Coldwell Banker Tugaw Realtors

Angela Duong, Realtor at Coldwell Banker Tugaw Realtors

Angela Duong is a Realtor® with Coldwell Banker Tugaw Realtors – Tremonton and the owner of MADHomesUtah.com. She is based out of Tremonton, Utah and serves all of Box Elder County and the surrounding areas.

Angela has been a licensed real estate professional since 2004. Her husband, Minh Duong, received his real estate license in 2009. Together they specialize in residential home sales. With over 12 years of experience, knowledge of the local real estate markets, the use of tech-savvy marketing, and their no-pressure tactics many home buyers and sellers have put their trust in them. They have created the saying, “You can’t go wrong using Duong!”

Angela has recently added social media and blogging to her real estate business, and has found many benefits to it. With her interest in being creative she has been able to dress up her blog articles with photos, graphics, and the popular infographics. She has found that blogging gives the ability to share her articles with her new clients, to help answer their questions ahead of time.

Along with being able to provide value to the locals, Angela has found that blogging has also created many relationships with real estate professionals and mortgage lenders from other states and around the world.

When not working her real estate business, Angela enjoys spending time with her husband and four kids going to movies, dinner, or the mountains. She also enjoys creating home décor for the home and holidays, and gardening in her flower beds.

Connect with Angela Duong on LinkedIn

Anita Clark, Realtor at ColdwellBanker SSK Realtors

Anita Clark, Realtor at ColdwellBanker SSK Realtors

Anita Clark, Realtor at ColdwellBanker SSK Realtors

There are several ways to improve your online reach, improve your brand exposure, get more prospects, leads, and clients, and ultimately gain more market share. Two ways that have always worked for Anita are to engage with other local business entities as well as blogging about her local communities. One increases your sphere of influence and the other provides consumers with helpful and relevant information they can use. When used together they can exponentially increase your market share!

For example, a great way to make contact with more local biz owners is to be active on LinkedIn. While this platform is also great for B2C relationships, it is ideal for establishing a common ground with other local business owners. If you are not already actively engaging on LinkedIn, Anita encourages you to seek out local groups and become an active participant. You will be surprised how quickly you can generate new referral partners and new clients as a result.

While many shy away from blogging, it also is a fantastic way to showcase your knowledge of an area, topic, or to just share quality information and should be part of your online arsenal if you want to effectively reach real estate consumers. For instance, you can provide community information that shows your knowledge of the local market, like this report on the real estate market in Warner Robins GA from Anita’s website. Enhance your blogging efforts by using photos, video, and anything else that helps tell your story and you can bet your phone will be ringing from prospective buyers and sellers.

Whatever sites and methods you use, the keys are to be consistent and provide information that helps and educates. Follow that pattern and in no time you will see increased activity that fills your real estate quiver with new leads and prospective clients.

Connect with Anita Clark on LinkedIn

Bill Gassett, Realtor at RE/MAX Executive Realty

Bill Gassett, Realtor at RE/MAX Executive Realty

Bill Gassett, Realtor at RE/MAX Executive Realty

Bill Gassett has been in the real estate industry for nearly 30 years. Over the last decade plus, the online and social media space has become one of his passions. By creating relationships with others he has been able to leverage his website into an absolute powerhouse both locally and nationally. Bill enjoys helping others with social media through his writing. He has been featured by numerous respected organizations/news outlets including The National Association of Realtors, Inman News, Placester, RESAAS, Point2, RE/MAX International and others. Bill has been one of the top RE/MAX agents in New England over the last decade plus. He is a Real Estate agent people can count on to get the job done due to his knowledge, passion and drive. His website Maximum Real Estate Exposure is jam packed with content that helps both buyers and sellers make smart decisions. Bill is regularly helping other agents achieve results in their business by sharing his expertise. If you are looking to move into the Metrowest Massachusetts area Bill is a Real Estate agent you can count on. While Bill provides Real Estate services in numerous communities, Hopkinton Massachusetts is his home town where he grew up.

Some of the other communities where Bill enjoys selling Real Estate include Milford Massachusetts and Franklin Massachusetts. If you are looking for a Realtor who has been successful in both up and down real estate markets, Bill is someone worth interviewing. Just take a look at his Linkedin profile and see how many positive recommendations he has received from both clients and colleagues. This will give you a good understanding of why he is so well respected in the Real Estate community.

Connect with Bill Gassett on LinkedIn

Andrew Fortune, Owner/Broker/Realtor at Great Colorado Homes

Andrew Fortune, Owner/Broker/Realtor at Great Colorado Homes

Andrew Fortune, Owner/Broker/Realtor at Great Colorado Homes

Andrew Fortune is the owner of Great Colorado Homes and is also an active REALTOR® in Colorado Springs, CO. His niche is online real estate marketing. Andrew’s website, GreatColoradoHomes.com, is the #1 local website in Colorado Springs and currently averages over 90,000 users per month, in a city of only 450,000 people. You’ll notice content shared daily on his LinkedIn profile from his website’s blog, and from other active real estate bloggers in the LinkedIn community. Be sure to follow Andrew to see what he shares this week.

Andrew is known for his unique custom graphics and infographs. He has personally designed all of the images and graphics on his website, as well as many other aspects of the site. His real estate website is the hub of his business and it is constantly evolving to keep up with the demand for good local online real estate content. Lately, Andrew has been investing more time into local video content to help out-of-town buyers searching for a home in Colorado Springs.

Andrew likes to learn about new technologies and then write about them as well. You’ll find articles about how to run Facebook Ads, Google Ads, and how to choose an IDX service on his site. You’ll also find other articles from Andrew on Inman News, RISMedia, and RESAAS. If you enjoy collaborating with other real estate professionals who are highly interested in digital marketing, then you would benefit from networking with Andrew. He likes to push the envelope of digital marketing and enjoys sharing his experience with other like-minded agents.

Connect with Andrew Fortune on LinkedIn

Ryan Fitzgerald, Raleigh, NC Realtor

Ryan Fitzgerald, Raleigh, NC Realtor

Ryan Fitzgerald, Raleigh, NC Realtor

Ryan Fitzgerald is the owner of Raleigh Realty, a real estate company in Raleigh, NC, that utilizes a different approach than most traditional brokerages.

With a focus on technology and digital marketing, Ryan uses a combination of social media, search engine optimization, and blogging as a way to generate real estate leads online. There are more than 20,000 people using his website monthly to do things like search homes for sale in Cary, NC or to learn more about the local real estate market.

I asked Ryan to talk to us a bit about his Social Media strategy…

There are nearly 8,000 Realtors in Raleigh, NC and one of the ways in which we separate ourselves from the pact is by doing things differently.

It’s easy to confuse social media with ‘selling’ vs. ‘relationship building.’ This is where a lot of Realtors and people in general make huge mistakes. Social media is an opportunity to build a relationship, once that relationship is nurtured you don’t have to sell anything because people naturally want to buy… and they will.

LinkedIn is one network where people are making this mistake…. You connect with someone on LinkedIn and you immediately message them to ‘sell them’ – whether you’re selling an actual product, or selling them on a ‘in-person meeting,’ you went right for the sale. HUGE MISTAKE. You just lost that person’s trust.

What you should be doing on LinkedIn is following each connection with a thank you message and asking ‘how can I help you grow your business?’

Give, give, give.

You will be so different from everyone else who is selling, and you are coming from a place of contribution. This is how you build a relationship, and that is what social media is about.

It’s time to start marketing our real estate businesses like it’s 2016 because as Gary Vaynerchuk often says too many of you are out there throwing right hooks when you should be jabbing. Give, give, give and then you ask – Don’t go right for the ask.

Let everyone else play the short term game – you keep playing the long game.

Connect with Ryan Fitzgerald on LinkedIn

Lynn Pineda, Coral Springs, FL Realtor

Lynn Pineda, Coral Springs, FL Realtor

Lynn Pineda, Coral Springs, FL Realtor

Lynn Pineda has been selling homes in Southeast Florida for over 11 years and her only regret is not getting started in Real Estate earlier in her life. Lynn is part of the top-rated, local Keller Williams Realty office in Coral Springs Florida where she serves both home Sellers and home Buyers from the areas of Coral Springs to Boca Raton.

Understanding the needs of her Real Estate business in being able to effectively represent her customers, she knows the necessity of being visible in this online digital age, where people first seek out what it is they need over the internet.  Lynn feels that if you don’t have a strong internet presence, not only are you short changing your ability for an expansive business growth, but ultimately you’re shortchanging the customers you represent. It no longer is an option on whether or not you have a website, participate in social media platforms or whether or not you write Real Estate content; make it optional and see your business suffer with lack of growth. LinkedIn is one of those social media platforms that provides an incredible arena for Real Estate professionals to collaborate with other like minded professionals.

Lynn specializes in Coral Springs Florida and it’s neighborhood communities in Southeast Florida. It’s a great place to call home, work and play, which is why Coral Springs repeatedly shines as a favorite south Florida city.

Connect with Lynn Pineda on LinkedIn

Paul Sian, Realtor at HER Realtors

Paul Sian, Realtor at HER Realtors

Paul Sian, Realtor at HER Realtors

Paul Sian has been a licensed Realtor for over 10 plus years.  Licensed in both the states of Ohio and Kentucky Paul works in the Greater Cincinnati and Northern Kentucky markets helping sellers and buyers realize their real estate goals.  Paul’s expertise with digital marketing, negotiating, and blogging along with his depth of knowledge on all matters real estate related means you are getting an expert you can trust and who will make sure your needs and goals are met.

Paul works in the following Greater Cincinnati, OH and Northern KY areas: Villa Hills, Union Township, Terrace Park, Taylor Mill, Newtown, Newport, Mount Washington, Mount Lookout, Montgomerey, Milford, Mariemont, Madeira, Indian Hill, Hyde Park, Fort Thomas, Fort Mitchell, Florence, Edgewood, Covington, Columbia-Tusculum, Batavia, Cincinnati, Anderson Township, Amberly, and Alexandria.

Connect with Paul Sian on LinkedIn

Wendy Weir, Realtor at Berkshire Hathaway HomeServices HWWB

Wendy Weir, Realtor at Berkshire Hathaway HomeServices HWWB

Wendy Weir, Realtor at Berkshire Hathaway HomeServices HWWB

With 29 years in Real Estate, Wendy has worked with; Buyers, Sellers, Investors, Commercial, as a Relocation Director and a Relocation Specialist.  As a listing specialist,  “Luxury Collection Specialist” , the certification establishes her ability to work with high end real estate properties across the U.S. and internationally.

Wendy loves helping families whose parents may need to downsize – even when they live in another State or Country. This is where her relocation specialist position is of most benefit to her clients. Wendy knows the TOP AGENTS in many states and countries and researches agents when she gets people looking to assist their parents in selling their home, by making sure they are;  full time agents who can help them to get top dollar for their home. These agents have never been sued, brought to arbitration or even had a complaint made against them.  Wendy is good at vetting, as her recommendations on LinkedIn show.

Wendy finds that working with first time home buyers, past clients, and “Transferee’s” from out of state and helping families find the ‘Perfect’ home is very rewarding. Her client’s needs come first – making sure to protect their interests all costs, is her main objective, especially in a real estate market with such a low inventory of homes are available.

Since a home, is most likely your most important investment – Wendy treats that with respect and integrity. She has listed, sold or referred over 7,000 clients over the past 29 years.

Wendy shares a few of her articles on LinkedIn and a lot of the content she writes about is for first time Buyers as well as experienced Buyers and Sellers. Check out this article that Wendy wrote that is entitled ‘Millennial’s – A Close Look At Which Home To Buy and Why.’

Connect with Wendy Weir on LinkedIn

Teresa Cowart, Co Owner/Realtor at RE/MAX Accent

Teresa Cowart, Co Owner/Realtor at RE/MAX Accent

Teresa Cowart, Co Owner/Realtor at RE/MAX Accent

Teresa Cowart is the co-owner of two RE/MAX Accent offices in the Savannah, Ga area and is the Team Leader of the Teresa Cowart Team. In addition to the many awards and accolades, Teresa is a top producing agent who prides herself on being a change magnet. The goal is always to be ahead of the curve in any new technology, education or training that is beneficial to her clients and the ever changing real estate industry. Teresa is a very active member of the online community and is listed in Realtrends Magazine as Top 1000 in the U.S. for 4 years and in the top 10 in the state of Georgia for 5 years.

You’ll find that Teresa’s website, www.teresacowart.com and blog are designed to aid home sellers, home buyers, homeowners, and past clients. She has an excellent online presence on Facebook, Twitter, Google Plus, LinkedIn, and Pinterest, and excels at providing helpful articles regarding all things real estate. Teresa loves her job and it shows, whether she’s with you in person or connecting with you through social media.

Teresa has a few specialties, one of which is relocation. Teresa has helped countless corporate and military families relocate to the Savannah, Ga area. Another specialty of Teresa’s is new construction, and she represents several builders in her area.

Her team will provide you with exceptional service at all times and will openly and honestly answer all your questions, help you navigate through the home buying or selling process and will be available to you day and night.

Connect with Teresa Cowart on LinkedIn

Aman Singh, Realtor at Berkshire Hathaway HomeServices New Jersey Properties

Aman Singh, Realtor at Berkshire Hathaway HomeServices New Jersey Properties

Aman Singh, Realtor at Berkshire Hathaway HomeServices New Jersey Properties

Aman Singh is a Real Estate Agent in Central New Jersey and blogs at NJ Realty Homes. Officially licensed since October 2015, Aman’s journey to blogging began when he first passed his real estate exam. He started reading the top selling real estate books on Amazon. These books were written by top real estate professionals. Being a new agent, he was extremely excited to learn! Aman tried to soak up any information he could. But something seemed wrong.

All the advice being offered felt old and outdated. These books offered advice on open houses, post cards and handwritten letters. But nothing on the internet, social media and technology.

Aman thought, “If I were to purchase a brand new TV, what would I do? I would do my research online. I would look at the different specs, pros/cons, reviews etc. So why wouldn’t I use the same approach when buying a home?”

That’s when it clicked. Aman knew he needed to do something drastically different to stand out from all the other real estate agents in the area. He started to vigorously search online to see what other top real estate agents were doing to stand out. He came across a video interview with Ryan Fitzgerald, a real estate agent and blogger from Raleigh, North Carolina. Aman saw someone similar to himself. An agent who was young, just starting out in real estate and didn’t like the “old fashioned” way of doing business. You know, the old tried and true methods of colding calling and hosting open houses.

While those methods may work for some real estate agents, they were not for him. In his interview, Ryan spoke passionately about his website and how he was creating content to stand out. He wasn’t planning on blindly asking people for business. But instead, by providing valuable information that buyers and sellers could use. So that’s what Aman decided he was going to do. He had to set up a foundation to show his expertise. That’s why on NJ Realty Homes, he built community pages and a blog.

Aman’s strategy was going to be to provide as much free content as he could. To give value and ask nothing in return. So far he has written extensive community pages and articles with dynamic infographics. In the future, he plans on adding more video related content to provide even more free value.

The past few months have been extremely rewarding! Aman continues to learn and strives to be the best local real estate expert. But he feels like he is just getting warmed up!  If anyone would like to connect, Aman available on various social media platforms such as Facebook, Twitter, Google+, Pinterest and LinkedIn.

Connect with Aman Singh on LinkedIn

Xavier De Buck, Real Estate Agent at Pam Golding Properties

Xavier De Buck, Real Estate Agent at Pam Golding Properties

Xavier De Buck, Real Estate Agent at Pam Golding Properties

Xavier is a top-producing Northcliff (Johannesburg) real estate agent with Pam Golding Properties. He has been nationally recognized and awarded for providing service excellence, exceptional property sales, whilst exhibiting the highest level of professionalism.

Furthermore, in April 2016, Xavier was a top nominee for his marketing innovation and personal brand development in his community, where he has developed a brand promise of truth, integrity and real estate excellence, through having personally invested in his business.

He has a strong passion for real estate, social media and the synergy of both. This is clearly displayed through his weekly real estate blog articles on his website NorthcliffRealEstate.com, as well as the numerous updates across his social media platforms.

Recently, Xavier has been focusing his time on making his Northcliff neighbourhood page the go-to place for many of his out-of-town property buyers.

With more than 15 years of combined experience in real estate dealings, on top of his eagerness to share his social media knowledge and experience, Xavier would be the guy in the room you would want to network with! If he hasn’t already done so, make sure to reach out to him and open that line of communication. Xavier uses LinkedIn quite intensely to remain in contact with his large network of professionals, and would definitely welcome all communications from compatible individuals!

Connect with Xavier De Buck on LinkedIn

Adrienne Hollis, Office Administrator at RE/MAX Executive Realty

Adrienne Hollis, Office Administrator at RE/MAX Executive Realty

Adrienne Hollis, Office Administrator at RE/MAX Executive Realty

Adrienne Hollis has been in the real estate industry for the past 15 plus years servicing one of the largest RE/MAX franchises in Massachusetts. Adrienne has been with RE/MAX Executive Realty a company based in Franklin Massachusetts with one hundred thirty five agents.

She is an avid social media fan and consistently participates in some of the largest social channels including Linkedin, Google+, Pinterest, Twitter and Facebook. Adrienne loves supporting those who share and provide great real estate content. In fact she is often supporting many of the people who are mentioned here in the who’s who of Linkedin for real estate.

If you are looking to follow someone who shares content of the best real estate experts from around the country, have a look at her social media profiles.

Connect with Adrienne Hollis on LinkedIn

Luke Skar, Web Developer, Webmaster, SEO Specialist with Inlanta Mortgage

Luke Skar, Web Developer, Webmaster, SEO Specialist with Inlanta Mortgage

Luke Skar, Web Developer, Webmaster, SEO Specialist with Inlanta Mortgage

Luke Skar is the Content Manager and Social Media Strategist for Inlanta Mortgage – Madison. His website, www.madisonmortgageguys.com has helped to generate over $60 million in closed loans in the last few years. Currently, his online efforts create hundreds of new leads each month.

Along with implementing quality SEO strategies, Luke has worked diligently on building up his online network. Mortgage lenders, real estate agents and ancillary real estate service providers are all part of the group of people that Luke communicates with on a regular basis. By sharing relevant and timely content with his group and participating in numerous online conversations, Luke has been able to boost his website viewership month to month.

Luke has stretched his influence to cover all the major platforms. He uses his primary website to publish content and distributes it through many social sites such as Facebook, Twitter, Google+, LinkedIn and Tumblr.

Luke’s strategy to content management is unique in that he provides information that will help not only real estate agents and lenders to improve their respective businesses but also gives out useful tips and strategies to help homebuyers and sellers. This broad appeal has been one of the main reasons for his website’s growth in monthly visitors and the number of closed loans for his office.

Connect with Luke Skar on LinkedIn

Tyler Zey, Real Estate Content Manager at EasyAgentPro

Tyler Zey, Real Estate Content Manager at EasyAgentPro

Tyler Zey, Real Estate Content Manager at EasyAgentPro

Tyler Zey is the main blogger at Easy Agent Pro and has helped develop LeadSites. His main strength is growing web traffic to properties and has helped easyagentpro.com grow to over 115,000 visitors per month in under one year.  Tyler is currently focused on helping create the best real estate lead generation platform and developing custom apps for LeadSites that make it easier for agents to succeed online. These apps include Cookies, which tracks lead activity before & after they optin; InstaFarm, a fill in the blank SEO app that helps agents get to page 1 of Google; and Texty, an app that instantly texts your leads a message you can customize.

On LinkedIn, Tyler has used groups and content marketing to help agents better understand how to harness the power of the internet for their business. Connect with him to get consistent updates on the actionable marketing tips that work for agents today.  He loves writing about tips that help agents grow their business via SEO, Social Media, ads, and more. His current interests (and predictions for the future of internet marketing) include: Twitter ads, YouTube SEO, and micro-retargeting ad campaigns. You can also find articles by Tyler on Inman News, RESAAS, RISMedia, AgentsBoost, and more.

Connect with Tyler Zey on LinkedIn

Sylvie Zolezzi, Realtor at Decker Bullock Sotheby’s

Sylvie Zolezzi, Realtor at Decker Bullock Sotheby's

Sylvie Zolezzi, Realtor at Decker Bullock Sotheby’s

Sylvie Zolezzi is an award winning, top producing realtor with more than 20 years of experience in business and real estate. Since the onset of her real estate career, Sylvie has attracted clients who demand excellence in marketing, negotiations and market insights. She was named “Rising Star of the Year” and “Realtor of the Year” as a new agent.

Sylvie’s real estate website demonstrates her continued commitment to excellence and educating her clients to enable them to make the smartest real estate decisions. Her website serves as the hub of her online presence and contains a wealth of useful information on all things Marin County and real estate in general. Sylvie loves blogging and writes articles about a variety of real estate topics, ranging from detailed market reports, expert tips for buyers and sellers (such as this popular article with Twelve Tips to Increase the Value of Your Home,) interior design and home improvement, and the beautiful Marin community. She was recently featured as a Social Media All Star on Inman News, a national real estate news network.

She has an extensive following of clients and contacts on LinkedIn, on Facebook (7,500 on her real estate page, Facebook.com/YourPieceofMarin,) Google+, Twitter and Pinterest.

Sylvie loves collaborating with other likeminded agents/bloggers nationwide who share her passion for digital marketing and social media. She shares on her social media networks the blog articles written by these top bloggers (many are included in this article) who produce excellent content with great tips and best practices.

Connect with Sylvie Zolezzi on LinkedIn

Dustin Brohm, Salt Lake City, UT Realtor

Dustin Brohm, Salt Lake City, UT Realtor

Dustin Brohm, Salt Lake City, UT Realtor

Dustin Brohm is the founder of SearchSaltLake.com and is also a REALTOR®  in Salt Lake City, Utah. He is very active on social media and excels in using Snapchat, Facebook, LinkedIn, and more to stand out in terms of marketing real estate online, as well as his personal brand. Dustin has really become well known in the real estate world as being an expert on Snapchat. In fact some of his articles on Snapchat for Real Estate have been published by Inman, RISMedia, RESAAS, PropertyBase, and other major real estate blogs. Some local magazines in the Salt Lake area have published his articles as well. His website, SearchSaltLake.com, is quickly becoming a major local player in Salt Lake City real estate. Dustin spends considerable time working on and improving his website, regularly writing helpful articles on smart home technology, marketing, social media, home buying and selling tips, and other real estate topics. You may have already noticed some of his real estate articles being shared around the LinkedIn community. Dustin is known for being a straight shooter, and never one to sugar coat the truth. His clients have come to respect him for his refreshing (and sometimes brutal) honesty and advice. In his articles (and in person) he is not one to shy away from sarcasm, humor, and sometimes blunt criticism, if the situation calls for it.

Dustin loves technology, and constantly stays up to date on new technology and social media platforms so that he can use that technology to better serve his real estate clients. Dustin has lived in the Salt Lake area for basically his entire life. He has lived all around the Salt Lake valley and knows the city intimately. Dustin calls himself a “Salt Lake evangelist.” He feels that a huge benefit to social media is the ability to network with and learn from other top Realtors all around the world. Be sure to follow Dustin Brohm on social media, as he loves bouncing ideas off of, and collaborating with, other real estate professionals and marketers.

Connect with Dustin Brohm on LinkedIn

Braden O’Neill, Community Manager at RESAAS

Braden O'Neill, Community Manager at RESAAS

Braden O’Neill, Community Manager at RESAAS

Braden O’Neill is the Community Manager of RESAAS.com, a cloud-based social business platform built exclusively for the real estate services industry. Real estate agents and brokers can create a free account on RESAAS to connect with other agents around the world, generate client referrals, widen exposure for their inventory, and market their brand. They can also upgrade to a premium account, which opens access to an additional suite of business-generating tools such as Instant Referral Alerts, Lead Gen Analytics and an email campaign generator called ShareCRM.   

As Community Manager, Braden also acts as managing editor of RESAAS Blog. Real estate agents and brokers can visit RESAAS Blog to read educational articles on topics such as social media tips, blogging advice, brand strategy, new tech reviews, and more. Guest contributors frequently include such industry leaders as Bill Gassett, Kyle Hisock, Lynn Pineda, Anita Clark, Ryan Fitzgerald and Andrew Fortune, among others.

Connect with Braden O’Neill on LinkedIn

Chris & Karen Highland, Realtors at The Highland Group

Karen Highland, Realtor at The Highland Group

Karen Highland, Realtor at The Highland Group

Chris and Karen Highland are a husband and wife real estate team in Central Maryland. Chris has been selling real estate for almost 25 years, while Karen joined him in the business 9 years ago.  They are the owners of Frederick Real Estate Online, one of the top real estate websites in Frederick, MD!

Chris comes from a background of sales, while Karen comes from the field of education. After 30 years of marriage, they’ve found a way to work together that allows them both to focus on their strengths.

“Chris is very strong in the technicals,” says Karen. “That’s why he’s a good trainer. He finds a great deal of satisfaction in mentoring agents and helping to solve problems. He is also a great negotiator. I hear him on the phone, and I can see his wheels turning as he’s planning the strategy. That’s one of the best things a buyer or seller can have in an agent.”

Like many couples, Karen’s strengths are the opposite of Chris’s. For 9 years, she has created their internet and social media presence. She handles the online marketing and lead generation, and the digital communication with their database. Blogging and creating the graphics are her favorite part of marketing.

Chris Highland, Realtor at The Highland Group

Chris Highland, Realtor at The Highland Group

Where Chris and Karen find their personalities and interests intersect is in technology. “As technology has changed the way we all do business,” says Chris, “we have both become students of technology and its effects on the real estate industry. The industry has changed in 25 years, and we’ve all changed how we serve our clients, and how we conduct and generate business.”

Chris and Karen’s search for cutting edge service and technology led them to affiliate with eXp Realty in September 2015. “After working with small boutique brokerages, national franchises, and managing and training for both,” says Chris, “I’ve experienced the full spectrum of real estate business models. eXp Realty was the next logical step for us.”

For the current year, they both serve in their local real estate association, Chris as the Chair of the Communications Committee, and Karen is employed as the Communications Director. They are passionate about supporting initiatives to bring a higher level of professionalism and training to the real estate industry.

Connect with Chris Highland on LinkedInKaren Highland on LinkedIn

Kyle Hiscock, Realtor at Nothnagle Realtors

Kyle Hiscock, Top Rochester, NY Real Estate Agent

Kyle Hiscock, Top Rochester, NY Real Estate Agent

With over 5 years of experience as one of the top real estate agents in Rochester, NY, on my LinkedIn profile you will find an abundance of real estate related content being shared.  Having helped hundreds of people move into and around Rochester NY, I find it extremely important to provide relevant information for consumers about real estate.

Not only do I share real estate content on LinkedIn that is relative to the masses but you will also find information about the Greater Rochester NY real estate areas and also information about moving to Rochester NY.

If you connect with me on LinkedIn, you will find content being shared from many of the top real estate professionals who are included in this “Who’s Who” of LinkedIn.  Be sure to find and follow me on other social media websites where I am very active as well, such as Twitter and Pinterest!

Connect with Kyle Hiscock on LinkedIn

Past “Who’s Who” Of The Real Estate Industry To Follow On Social Media

Additional Resources For Success On Social Media For Real Estate


Are you a Rochester, NY resident on LinkedIn?  If you’re thinking about selling or buying a home in Rochester, you need to ensure your real estate agent is on LinkedIn.  If you’re thinking about buying or selling, contact me, and I’d love to share my expertise and knowledge about the Rochester NY real estate market.

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About the authors: The above article “The “Who’s Who” Of The Real Estate Industry To Follow On Social Media – LinkedIn” was provided by the Keith Hiscock Sold Team (Keith & Kyle Hiscock). With over 30 years combined experience, if you’re thinking of selling or buying, we’d love to share our knowledge and expertise.

We service the following Greater Rochester NY areas: Irondequoit, Webster, Penfield, Pittsford, Fairport, Brighton, Greece, Gates, Hilton, Brockport, Mendon, Henrietta, Perinton, Churchville, Scottsville, East Rochester, Rush, Honeoye Falls, Chili, and Victor NY.

© 2016, Kyle Hiscock. All rights reserved.

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The “Who’s Who” Of The Real Estate Industry To Follow On Social Media – LinkedIn
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